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MARKETING LEADERSHIP
ON DEMAND
Interim and fractional CMO services for B2B companies
When you know you need experienced marketing leadership to fuel growth and profitability, but you're not quite ready to hire a full-time chief marketing officer, a fractional CMO may be the answer.
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MARKETING IMPACT IN 100 DAYS
Is your organization struggling to:
Grow pipeline profitably?
Calculate your return on marketing?
Discern what's working in Marketing and what's not?
Adapt your marketing playbook to this "new normal"?
Build a brand that rises above the noise in your industry?
Contact me for a 45 minute free consultation and let me show you how Fractional M can help you get your marketing efforts back on track - enabling your organization to not just survive but thrive.
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EXPERTISE AND SERVICES
From turn-around situations to growth stage businesses, we can help get your marketing on track in 100 days
MARKETING STRATEGY
Translate organization objectives into winning marketing plans.
BRAND STRATEGY
Find and define your brand purpose and develop messaging that stands out.
FRACTIONAL / INTERIM CMO SUPPORT
Bring in a seasoned leader to lead your marketing function on an interim basis.
GO TO MARKET AND NEW PRODUCT INTRODUCTION
Identify your buyer and audience, develop the right positioning, and ensure you have integrated campaigns that makes a splash.
DIGITAL TRANSFORMATION
Establish a modern web presence supported by a digital backbone that enables scale.
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ABOUT ME
I work with CEOs and CMOs of companies of all sizes in enterprise software, SaaS, and eCommerce to drive customer acquisition, brand loyalty, and revenue growth. I help companies differentiate their businesses in competitive market segments and have a track record of delivering results in high-pressure situations including high-growth, private-equity funded start-ups as well as companies facing financial, regulatory, or public relations challenges. I develop profitable marketing plans that propel growth; align and foster transparency between CEOs, Product Teams, Finance and Marketing, design digital experiences to increase customer acquisition, activation, and retention, and help build remarkable brands. I'm a positive professional who brings a calming influence to teams and my first priority is always the interests of my clients.
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EXPERIENCE
From early-stage, venture-backed start-ups to global technology leaders, I've helped companies of all sizes grow, transform, and elevate their brand.
SAP
Led product marketing for emerging solutions including new product launches in partnership with Microsoft
CVENT
Led transformation of Hospitality Cloud messaging, digital presence, and sales enablement contributing to successful PE exit
COFENSE
Led development of purpose-driven brand, new marketecture and messaging, and led pivot to digital during COVID-19 pandemic
ATPCO
First major rebrand in a decade, new platform messaging, and digital experience transformation to modernize all customer touch-points
HP
Led requirements definition for new hp.com shopping experience for $1B online presence
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TESTIMONIALS
"Kevin is a true enterprise leader. Marketing is his trade, but he has incredible working knowledge of all facets of running a business including Tech, Finance, Digital, Human Resourcing, Product Management, Communications, and Business Strategy. Kevin is practical, collaborative, innovative, decisive, and a superb leader - I thoroughly enjoy working with him."
CIO - Global Airline Technology Company
"Great marketers enjoy working for and with Kevin. Kevin has extensive knowledge in the areas of digital marketing, building databases, and demand creation. If you have an opportunity to work with Kevin I strongly recommend it."
CMO - B2B Marketplace
"Kevin was a true leader, inspiring the team to achieve a greater level of success at each step of the way. Kevin brings a diverse set of skills to the table, enabling him to lead in all environments whether it be startup or a large corporation. Kevin is a true professional- the kind of manager you want to lead your team."
VP of Client Success - Global Hospitality Technology Company
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